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6 Powerful Employee Recruitment Strategies You Should Consider in 2021

Recruitment 10 min read

An unfilled vacancy costs the average company $500 every day. But in a world where top talent is hard to attract, many companies are struggling to fill key roles for many months at a time.

But while it can sometimes seem that finding qualified employees is all but impossible, there are effective employee recruitment strategies you can utilize to achieve more consistent results, hire better talent, and keep yourself protected from any legal issues.

But how can you develop an effective employee recruitment strategy? And why is it important in the first place?

Let’s explore these questions below.

Why is Having an Employee Recruitment Strategy Important?

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Recruitment is a complicated process. But despite that, many companies fail to develop a comprehensive and results-driven strategy that could improve efficiency and make hiring top talent easier.

But how exactly can an effective employee recruitment strategy help your company? Let’s look at four powerful benefits that clearly show why having a strategy is worth it. 

Ensures Consistency

If you’re going to succeed at hiring the best talent, one of the biggest areas of focus should be the consistency of your hires. It won’t matter if you’re able to find a suitable candidate once in a while if you can’t ensure that the vast majority of the people that come in are qualified and a good match for your company’s culture.

Using proven employee recruitment strategies is essential for developing a consistent process for screening candidates, identifying the most promising options, and knowing how to get them to take an interest in working for your company.

If you have a pre-planned process for each stage of the recruitment and hiring process, you will have a much better chance of achieving consistent results and hiring candidates that match your company’s needs and culture.

Helps Attract Top Talent

A recruitment process is only as effective as it’s able to attract the top talent. But in an increasingly competitive market, getting the top performers in your field to want to work for your company is not an easy task.

But if you employ a variety of recruitment strategies, you can increase your chances of getting noticed and can begin building a reputation as an employer that’s worth working for. 

Some of that will come down to the salary, perks, and work culture you can offer. But at the same time, the number of high-quality candidates you can find and talk to can play just as big of a role. 

Even seemingly minor changes in the way you seek out candidates can make a massive difference. They can have a cumulative effect, especially when executed with every recruitment campaign that you run.

Protects You Legally


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Transparency is a vital part of any successful hiring process. You want to ensure that your recruitment process does not discriminate against any groups and uses an inclusive approach for giving each candidate a fair shot at getting the position.

Unfortunately, if you don’t have a structured process for recruiting and hiring new employees, it’s easy for things to go wrong and for capable employees to fall through the cracks because of secondary circumstances. 

But as you gain more control over your recruitment process and develop a proven strategy, you can make sure that you consider each candidate fairly and protect your company from any potential liabilities that could arise with poor recruitment or hiring policies.

Speeds Up the Process

Finally, having a reliable recruitment strategy will help you fill more positions faster. And that alone can be a game-changer for companies that are experiencing rapid growth and need as much help as possible for reaching their goals.

If you work with a recruitment process outsourcing provider, they can help you seamlessly scale your recruitment efforts as much as necessary without you having to set up the in-house capabilities that could handle the increased hiring demand. They can also provide you with effective approaches for onboarding and training your support team, which is an essential part of keeping your customers happy and providing a consistent experience. 

But even if you decide to stick with in-house hiring, implementing the best practices of recruitment that industry-leading companies use will help you hire suitable candidates faster, allowing you to cut costs and fill critical roles required for the company’s sustained growth.

Essential Employee Recruitment Strategies

Succeeding with employee recruitment requires much more planning than just posting a listing on a job board and hoping for the best. If you want to truly excel in the types of candidates you are able to find and eventually hire, you need to use multiple employee recruitment strategies that each will provide you a bit of an edge over your competition. 

But what types of recruitment strategies can make the biggest difference for your company? 

Let’s explore six strategies proven to work in companies that consistently find the best candidates for any position. 

Build a Strong Employer Reputation

You can offer a great salary and exclusive perks, but that’s just part of what the top candidates will consider when deciding whether to accept the proposed terms.

Another crucial part of the equation is how your company is perceived from the perspective of your current and potential employees. Sometimes, the reputation you have as an employer will play an even bigger role than the salary you offer because people will take into account whether working for you will advance their careers and provide a good working environment. 

The good news is that you can take steps to improve your employer brand and position your company as an excellent place to work in. Sure, it does take some effort, but the rewards you reap from creating and maintaining a good employer reputation might end up being one of the biggest difference-makers in your company’s success.

To boost your employer brand, here are a few things you could do:

  • Listen to your employees. The easiest way to make your company more appealing is to be proactive in fixing the issues that your employees are facing right now. By regularly conducting surveys and interviews, you can learn what your employees care about and want you to improve and make the necessary changes. This will help you create a reputation of a company where employees are heard, and that’s an appealing trait for top talent.
  • Create a good company culture. Employees want to work for a company that they share values with. So take the time to develop a strong mission statement that emphasizes your core values. Make sure you’re also transparent about what you’re trying to achieve and allow your employees to participate in the decision-making process.
  • Hire the right people. Finally, as you develop your recruitment strategy, consider what types of people would fit best with the company culture you’re trying to create. That will ensure consistency and help people on your team have better cohesion.

Start Compiling a Talent Pool

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The best companies are always on the lookout for potential talent that could fill key positions. Even when they don’t have open positions that need to be filled right now. 

That’s a good approach because once a position opens up, you’re already racing against time to fill it as quickly as possible. And if you don’t have a list of people that are a good fit, you will have to spend precious time sourcing them, which can take weeks or even months.

Meanwhile, if you have a talent pool that you can draw from, that can significantly speed up the process, saving on the time it takes to hire and the costs that your company would have to incur by keeping the position open for longer.

At the same time, having a pool of talent means that you are constantly building a network of top talent that you can build relationships with, keep track of, and use to reach other people for key positions. 

Sometimes, your best candidates might become those that didn’t end up filling a position in the past. Hiring an employee comes down to timing just as much as fit, so someone that wasn’t a good choice a year ago might be perfect for a new position today. 

For instance, if you need someone to come in and solve a specific problem such as increasing the customer happiness, you might have specialists on file that you can reach out to instead of having to start your employee search from scratch.

Get Your Adverts Seen

A job advert is much more than just a brief description of the position you are looking to fill. It tells a story about your brand, the types of people you’re looking for, and what people can expect if they take on the application process.

Even seemingly secondary things like the words you use can make a huge impact, as it can determine what types of people end up applying and how well they fit with your current company culture.

If you want to take your job advert game to the next level, you could even utilize programmatic job advertising to enhance your listings and get them to stand out from the crowd. The technology allows you to create compelling job ads that can be seen all over the internet, expanding your reach and attracting the very best candidates for the position.

Create a Referral Program

Some of the most effective employee recruitment strategies are often the simplest to implement. An excellent example of that is an employee referral program, which can leverage the networks of your current employees to provide you access to top talent that might not even be actively looking for a work change.

By creating an employee referral program, you are incentivizing your current employees to seek out potential candidates for your company that they are acquainted with. Basically, your employees become active ambassadors for your employer brand, sharing their experiences and encouraging others to join them.

Set up the program in a way that encourages your employees to bring in people who are a good fit, qualified, and ready to join the company right now. You can then leverage your current employees’ credibility and trust within their network and have a much easier time convincing top candidates that your company is worth joining. 

To incentivize your employees, you can use cash, vacations, recognition, or anything else that will make it worth the effort of convincing their friends and acquaintances to apply. 

Engage Passive Candidates

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The best candidates for a position won’t always be the ones that are the most eager to join. In fact, you might often find that the ideal candidate is the one who is still considering their options and is a bit hesitant about switching jobs in the first place.

In these situations, companies that patiently wait for the candidates to make up their minds rarely end up with the best hire for a position. Instead, those that are proactive in engaging their candidates usually see much better results, as sometimes a candidate just needs a little nudge to become more interested and potentially make the decision to join your company.

People who aren’t looking to make a job change are typically doing well at their current company, so you will need to be persuasive and be willing to offer something extra to get their attention. But since these types of candidates can have a massive impact on your company’s success, the extra effort you put in will often be worth it, especially if you make engaging passive candidates a central part of your employee recruitment process.

Consult with Recruitment Professionals

While the employee recruitment strategies above are a great starting point, many of the changes you could implement will probably depend on the type of company you represent and the recruitment goals you are trying to achieve.

Therefore, if you want to build a strategy that will provide lasting results, you might want to consider consulting with a recruitment process outsourcing provider. They can guide you through the entire process and ensure you aren’t missing any key steps that could make a significant change in the types of candidates you can bring in.

Sure, you could build an employee recruitment strategy on your own, but that can take a long time and a lot of trial and error. But if you bring in someone with the right expertise, they can help you implement the right strategies quickly, allowing you to reap the rewards they offer as soon as today. 

Bottom Line

Employee recruitment is an essential part of running a successful company. It impacts the type of talent you can attract, the speed at which you can fill positions, and your company’s overall results.

With the employee recruitment strategies listed above, you’ll have a proven process for consistently filling positions and finding candidates that are an ideal fit with your organization.

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Digital Marketing Manager @LTVplus Actively participating in the digital marketing world for more than 5 years. Currently making sure that our website content is up-to-date and our blog is filled with actionable tips and advice for online retail businesses. Very passionate about dogs, topics on spirituality and Unicorns.

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