2026 & 2027 MSP Conferences and Trade Shows: The Complete List

In this guide:

• This guide lists every MSP conference, trade show, and roadshow worth knowing about. Each entry has the date, location, attendance fee, and a direct link to register or apply. Use the summary table below to scan the full list at once, or jump straight to your region for the fee, organizer, and a short description of each.
• MSP events fall into three broad formats: vendor-run user conferences, independent trade shows and expos, and free peer-led summits or roadshows.
• Dates, cities, and fees change every year, so this list gets refreshed as organizers confirm the next edition. Several events here also rotate venues annually, so the organizer link on each entry is the fastest way to confirm the current schedule before you book travel.
• This list is meant to be the page you bookmark, not a one-time roundup. If your MSP is trying to decide which shows are worth the flight and the booth fee this year, or you're a vendor scouting where MSPs actually show up, start here.

Every MSP show at a glance

Event name	Location	Date	Details
Managed Services Summit (series)	Europe(Rotates: Benelux, London, Nordics, Manchester)	Rotates: June to November, 2026	Register / details
CanItCon	North America(Alberta, Canada)	Sep 9–11, 2026	Register / details
MSP Show Netherlands	Europe(Utrecht, Netherlands)	Sep 22, 2026	Register / details
The MSP Summit (Fall)	North America(Orlando, Florida)	Sep 28–30, 2026	Register / details
Pax8 Beyond EMEA	Europe (Denmark)	Oct 18–20, 2026	Register / details
MSP Global	Europe (Spain)	Oct 21–22, 2026	Register / details
NinjaOne MSPNXT	North America(Austin, Texas)	Late October (next: Oct 27–29, 2026)	Register / details
it-sa Expo & Congress	Europe (Germany)	Late October (2026: Oct 27–29)	Register / details
XChange Deutschland	Europe (Mannheim, Germany)	Nov 3, 2026	Register / details
IT Nation Connect Global	North America(Orlando, Florida)	Early November (next: Nov 4–6, 2026)	Register / details
GTIA ChannelCon EMEA	Europe (London)	Nov 9–10, 2026	Register / details
GROWCON	North America(Pinellas Park, Florida)	Held every January (next: Jan 20–22, 2027)	Register / details
Right of Boom	North America(Las Vegas, Nevada)	Held every February (next: Feb 2-5, 2027)	Register / details
MSP Expo (part of ITEXPO)	North America(Fort Lauderdale, Florida)	Feb 9–11, 2027	Register / details
Zero Trust World	North America(Orlando, Florida)	Feb 17–19, 2027	Register / details
MSP Channel Insights Roadshow	Europe (several stops a year)	Rolling (Feb to Nov)	Register / details
ASCII Edge	North America(Multiple venues in US and Canada)	Rolling series, roughly 8 stops a year (Feb–Oct)	Register / details
Channel Partners Conference & Expo + MSP Summit	North America(Las Vegas, Nevada)	Every March (Mar 15–18, 2027)	Register / details
IT Nation Connect Europe	Europe(London)	Early March (next: Mar 1-4, 2027)	Register / details
Pax8 Beyond APAC	APAC (Sydney, Australia)	March (next: Mar 14–16, 2027)	Register / details
NerdioCon	North America(Fort Lauderdale, Florida)	Varies by year (next: Mar 15–17, 2027)	Register / details
CloudFest	Europe(Europa-Park, Germany)	Mid-to-late March (next: Mar 15–18, 2027)	Register / details
Kaseya Connect Global	North America(Las Vegas, Nevada)	Late April every year (next: Apr 26–28, 2027)	Register / details
MSP Show London	Europe (London)	Typically May (next: May 19-20, 2027)	Register / details
MSPGeekCon	North America(Orlando, Florida)	Mid-May every year (next: May 23-25, 2027)	Register / details
Pax8 Beyond (US)	North America(rotating city. Next: Chula Vista, California)	Every June (next: June 6-8, 2027)	Register / details
Infosecurity Europe	Europe (London)	Early June (next: Jun 8–10, 2027)	Register / details
Kaseya Connect Europe	Europe (Germany)	Every June, rotates city (next: June 22-24, 2027)	Register / details
XChange Security	North America(Tampa, Florida)	July 11-13, 2027	Register / details
GTIA ChannelCon (US)	North America(Orlando, Florida)	Held every summer (next: Jul 27–29, 2027)	Register / details
Build IT Live	North America(New Jersey)	Every August (next: Aug 30–Sep 1, 2027)	Register / details
N-able Empower	North America (Venue shifts each year. Next: Scottsdale, Arizona)	Annually, date shifts each year (next: Sep 20–22, 2027)	Register / details
IT Sales & Marketing Boot Camp	North America(Brentwood, Tennessee)	Oct 12–14, 2027	Register / details
Synaxon Partner Events	Europe (UK and Germany)	Multiple dates	Register / details

What's the difference between a conference, a trade show, and a roadshow?

The terms get used interchangeably, but the format changes what you should expect to get out of attending.

• A vendor user conference is built for product roadmap, training, and certifications for MSPs already on that vendor's platform. Examples include Kaseya Connect, N-able Empower, NinjaOne MSPNXT, and Pax8 Beyond.
• An independent trade show/expo is a good venue for comparing vendors side by side, sourcing new tools, and attending broad industry sessions. Examples include MSP Expo, MSP Show, MSP Global, Channel Partners Conference & Expo.
• A peer summit or roadshow is a smaller-room networking with other MSP leaders. These are usually free with minimal sales pitching. Examples are Managed Services Summit, MSP Channel Insights Roadshow, ASCII Edge.

Before you commit a booth fee or a flight, check who else is attending, not just who's speaking. A vendor conference is worth it if you're already deep in that platform; an independent trade show earns its keep when you're actively evaluating new tools; a free roadshow or peer summit is the easiest way to test a region before spending a real budget there.

MSP conferences and trade shows

Exact dates shift year to year so please refer to the organizer link for each event as the best place to confirm the current schedule.

Managed Services Summit (series) — Various dates from June to November | Multiple European cities (free for qualified applicants)

Managed Services Summit is a series of executive-level events for MSPs, MSSPs, VARs, and systems integrators across the UK and Europe. The events combine expert-led sessions on managed services, cybersecurity, sales, and business strategy with peer networking and opportunities to connect with senior decision-makers and technology providers. Attendance is free for qualifying senior-level delegates, subject to registration approval.

Organizer: Angel Business Communications | More details: Register here

CanItCon — Sep 9–11, 2026 | Alberta, Canada (Tickets start at CA$449)

This is Canada's dedicated MSP conference, run by the CanIT Collective community for MSPs across the country. With 300+ attendees and 24+ curated sessions, the event focuses on practical business and technology challenges facing Canadian MSPs, with opportunities to learn from industry experts, connect with peers and vendors, and explore strategies for staying competitive in a changing IT market.

Organizer: CanIT Collective | More details: Register / event site

MSP Show Netherlands — Sep 22, 2026 | Netherlands (free for MSP industry professionals and service providers)

A dedicated MSP exhibition co-located with the Service Desk & IT Support Show, with 60+ exhibitors and a full seminar program. During this event, MSP leaders will be able to compare the latest tools and services, pick up actionable ideas from industry experts, and have real conversations with suppliers and fellow MSPs about challenges. The free badge also includes access to the co-located Service Desk and IT Support Show, giving attendees a broader view of the technologies and trends shaping IT services.

Organizer: Diversified UK & Europe | More details: Register here

The MSP Summit (Fall) — Sep 28–30, 2026 | Orlando, Florida (Expo + Keynote passes start at $359 for partners)

A standalone fall edition of Channel Partners' MSP Summit, The MSP Summit draws 1,500+ MSP professionals and 120+ vendors to Orlando. The event combines peer perspectives, hands-on workshops, and channel strategy sessions designed to help leaders improve margins, scale operations, build stronger partnerships, and adapt their businesses for what's next.

Organizer: Informa | More details: Register here

Pax8 Beyond EMEA — Oct 18–20, 2026 | Denmark (Passes are at €399)

This is the European edition of Pax8's partner conference: three days of product updates, education, and networking. Pax8 Beyond EMEA is a partner-focused event for MSPs where attendees can explore emerging technologies and Pax8's latest platform and marketplace capabilities, learn from 70+ hours of sessions on the agentic future, and connect with peers and leading technology vendors across the EMEA channel. There are even some special sessions for Women in Tech.

Organizer: Pax8 | More details: Register here

MSP Global — Oct 21–22, 2026 | Spain (Standard pass starts at €399)

Billed as the only genuinely international MSP-focused event, MSP Global pulls in 3,500+ MSPs and vendors from 65+ countries to a theme-park venue. MSP Global is a solid avenue for MSPs, MSSPs, resellers, and IT leaders to come together and build partnerships while exploring strategies for cybersecurity, cloud, AI, and more. With 45% of attendees belong to C-Suite level, MSP Global provides a jump off point for future collaborations.

Organizer: WHD Event GmbH | More details: Register here

NinjaOne MSPNXT — held late October (next: Oct 27–29, 2026) | Austin, Texas (Standard rate is $599)

This is NinjaOne's user and partner conference for MSPs running its RMM platform, pairing product roadmap sessions with MSP business content. The event combines practical education, workshops, and opportunities to learn from peers and experts alike. Attendees can expect to take home a clear plan for scaling service delivery and improving margin, along with new relationships within the industry.

Organizer: NinjaOne | More details: Register here

it-sa Expo & Congress — Late October (2026: Oct 27–29) | Germany (Day ticket starts at €72.00; Season ticket is €120)

This is Europe's largest dedicated IT security trade fair. Although it's not MSP-exclusive, MSPs and MSSPs make up a large share of the floor. The event offers attendees a comprehensive showcase of IT security solutions unique to Europe. Topics span cybersecurity strategy and governance, threat defense and incident response, cloud and network security, AI security, IT regulation, and emerging areas such as quantum computing.

Organizer: NürnbergMesse GmbH | More details: Register here

XChange Deutschland — Nov 3, 2026 | Germany (free for qualified applicants)

XChange Deutschland is a senior-level IT channel conference for MSPs, VARs, systems houses, and solution providers across the DACH region. Designed specifically for top decision-makers, this year's event provides an enabling environment for major collaborations across the industry.

Organizer: The Channel Company (CRN Deutschland) | More details: Register / event site

IT Nation Connect Global — held early November (next: Nov 4–6, 2026) | Orlando, Florida (All-access pass is for MSPs only and is at $700)

ConnectWise's flagship global conference is one of the largest MSP-specific events on the calendar. Sessions cover cybersecurity and AI, sales and marketing, service delivery, leadership, strategy, and M&A, while the Solutions Pavilion (with over 160 exhibitors) gives attendees a chance to evaluate technologies and services built for the MSP market. Plus, attendees get to enjoy happy hours, a private concert, and speed networking sessions.

Organizer: ConnectWise | More details: Register here

GTIA ChannelCon (US) — held every summer (next: Jul 27–29, 2027) | Orlando, Florida (free for GTIA members, tickets start at $250 for non-members)

GTIA's (formerly CompTIA) flagship US channel conference for IT solution providers and MSPs. MSP leaders can get practical guidance on business growth, cybersecurity, AI, talent, and partnerships while learning from peers, exploring new technology, and building relationships across the channel.

Organizer: GTIA | More details: Register here

GROWCON — held every January (next: Jan 20–22, 2027) | Pinellas Park, Florida (free registration)

GROWCON is a workshop-only growth conference capped at 100 MSP leaders. This isn't a conference where participants sit passively and listen to sessions. Interested participants should expect small groups, rotational workshops, hands-on sessions, and real-time feedback. Each workshop is designed to help leaders grow in four distinct areas: marketing and acquisition, profit, sales, and lead generation.

Organizer: Marketopia | More details: Register here

Right of Boom — held every February (next: Feb 2-5, 2027) | Las Vegas, Nevada (General Admission: $600)

With an advisory council of 12 industry leaders, this cybersecurity conference was built specifically for MSPs and MSSPs, security-focused businesses, technical managers, IT leaders, and organizations responsible for client security operations. Attendees can expect vendor-neutral content, hands-on learning opportunities, and technical discussions. Right of Boom also facilitates smaller networking experiences for relationship-building and learning, not sales or product demos.

Right of Boom offers hands-on training labs, certification prep workshops, and technical sessions.

Organizer: Right of Boom | More details: Register here

MSP Expo (part of ITEXPO) — Feb 9–11, 2027 | Fort Lauderdale, Florida (free for verified MSPs, passes range from $149 to $2,499 depending on desired level of access)

MSP Expo is one of the longest-running MSP-focused expos, co-located with ITEXPO, with 400+ vendor booths covering cloud, cybersecurity, and AI. Attendees can expect discussions around both the business side and the technology part of running MSPs. There are also various demonstrations available, town-hall style sessions, and MSP-only networking events.

Organizer: TMC | More details: Register here

Zero Trust World — Feb 17–19, 2027 | Orlando, Florida (registration starts at $795)

Zero Trust World is a hands-on cybersecurity event for practitioners and executives who want to strengthen their approach to Zero Trust and proactive threat defense. Attendees can take part in technical sessions, hacking labs, and expert-led training while learning practical tactics, tools, and best practices they can apply to their own environments.

Organizer: ThreatLocker | More details: Register here

MSP Channel Insights Roadshow — Rolling, several stops a year (Feb to Nov) | Manchester, London, Dublin, Munich, Utrecht (free for MSPs, but limited slots per location)

A small, peer-led roadshow format (around 30 senior delegates per stop) for MSP, MSSP, and channel leaders who want a room without expo-hall noise.

Organizer: Angel Business Communications | More details: Register here

ASCII Edge — Rolling series, roughly 8 stops a year (Feb–Oct) | Multiple US and Canadian cities (All-access event pass is $599)

ASCII Edge is a regional MSP conference series designed to bring education, peer networking, and technology discussions closer to MSPs across North America. Each stop features practical sessions on topics such as AI, cybersecurity, customer experience, profitability, and business growth, giving MSP owners a lower-travel way to learn from industry experts and connect with other MSPs.

Organizer: The ASCII Group | More details: Register here

Channel Partners Conference & Expo + MSP Summit — held every March (next: Mar 15–18, 2027) | Las Vegas, Nevada (Expo + Keynote pass starts at $419 for partners)

Channel Partners Conference & Expo, co-located with MSP Summit, is one of the largest events for technology advisors, MSPs, and other channel professionals. MSP leaders can explore new technologies and vendor partnerships, learn strategies for growing and improving their businesses, and connect with peers through dedicated MSP sessions, deep dives, partner breakout sessions, networking, and social gatherings.

Organizer: Informa | More details: Register here

IT Nation Connect Europe — held early March (next Mar 1-4, 2027) | London (All-access pass is for MSPs only and is at £299.00)

This is the European edition of ConnectWise's flagship conference, as it brings together managed service providers and technology leaders from across Europe.

Organizer: ConnectWise | More details: Register here

Pax8 Beyond APAC — held March (next: Mar 14–16, 2027) | Sydney, Australia (Early bird rate is at AUD$ 199)

This is Pax8's flagship partner event for the Asia-Pacific region, which follows the same format as its US and EMEA editions.

Organizer: Pax8 | More details: Register here

NerdioCon — held March or May, varies by year (next: Mar 15–17, 2027) | Fort Lauderdale, Florida (no published fees for 2027 yet)

A vendor conference for MSPs running Nerdio's Azure and Windows 365 management platform, NerdioCon combines product training with MSP business content. Attendees can expect technical deep dives, practical sessions, and networking.

Organizer: Nerdio | More details: Register here

CloudFest — held mid-to-late March (next: Mar 15–18, 2027) | Germany (Standard Pass is at €499)

CloudFest is not MSP-exclusive, but it runs a strong track for MSPs and hosting-adjacent providers, with 10,000+ attendees. This global cloud and internet infrastructure event brings together MSPs, cloud service providers, enterprise IT teams, web agencies, and technology vendors. MSP attendees can explore developments in cloud infrastructure, cybersecurity, AI, and managed services through keynotes, hands-on masterclasses, technical sessions, and a large exhibition. Plus, CloudFest is known for its after-work-hours parties and networking events.

Organizer: WHD Event GmbH | More details: Register here

Kaseya Connect Global — held April every year (next: Apr 26–28, 2027) | Las Vegas, Nevada (Conference passes start at $999)

Kaseya's flagship global user conference is one of the largest MSP-specific gatherings anywhere, drawing 4,000+ attendees from the MSP and IT sector. MSP leaders can use the event to sharpen their service delivery, discover new ways to grow and improve profitability, strengthen their cybersecurity and resilience strategies, and build relationships with peers, vendors, and Kaseya experts.

Organizer: Kaseya | More details: Register here

MSP Show (London) — May 19-20, 2027 | London (no published rates yet)

MSP Show London is a dedicated UK MSP exhibition co-located with SITS (Service Desk & IT Support Show). Through exhibitions and speakers, attendees can learn about software, AI, security, pricing, and automation while networking with peers and exploring MSP-focused solutions. There are also Hot Topics roundtable discussions with experts for in-depth discussions.

Organizer: Diversified UK | More details: Register here

MSPGeekCon — held mid-May every year (next: May 23-25, 2027) | Orlando, Florida (Early bird MSP standard attendee is $399)

A community-run conference that grew out of the MSPGeek forums, MSPGeekCon is truly "the conference for MSPs by MSPs." MSPGeekCon is an annual, education-focused conference that brings together MSP owners, operations leaders, engineers, and other IT professionals. It covers everything from operational maturity, service delivery, and growth planning to cybersecurity, automation, infrastructure, leadership, and the human side of running an MSP. There's plenty of opportunities for hands-on learning, peer networking, and genuine collaboration.

Organizer: MSPGeek | More details: Register here

Pax8 Beyond (US) — held every June (next: June 6-8, 2027) | rotates every year, Chula Vista for 2027 (Early bird tickets at $299)

Pax8's flagship partner conference for its cloud marketplace draws 1,500+ partners with many of them MSPs. This event is a great venue for product news and networking. Aside from valuable and informative sessions, Pax8 Beyond provides easy access to vendors, peers, and industry leaders, definitely helpful for MSPs looking to scale.

Organizer: Pax8 | More details: Register here

Infosecurity Europe — held early June (next: Jun 8–10, 2027) | London (no rates yet for 2027)

Infosecurity Europe is a large, general cybersecurity trade show. Though not MSP-specific, it runs a dedicated Channel/MSSP zone with its own stage and networking area. MSPs attending will be able to explore AI and cloud security, cyber resilience, Microsoft security, and emerging threats through practical sessions, and workshops.

Organizer: Reed Exhibitions (RX) | More details: Register here

Kaseya Connect Europe — held every June (next: June 22-24, 2027) | Rotates venues (2027: Germany) (Early bird conference pass at €599)

The European edition of Kaseya's flagship conference draws 1,500+ professionals for training and product sessions. Kaseya Connect Europe is a major event for MSPs and IT professionals, combining hands-on training, industry education, networking, and access to technology vendors. MSP leaders can also explore Kaseya's latest solutions up close, complete product certifications, connect with peers and executives, and learn more strategies for improving service delivery.

Organizer: Kaseya | More details: Register here

XChange Security — Jul 11-13, 2027 | Tampa, Florida (attendance is application-based)

XChange Security is a cybersecurity-focused event for senior MSP, VAR, and solution provider executives looking to strengthen security offerings and stay ahead of industry changes. The event combines keynotes, security briefings, peer work groups, boardroom discussions, and a solutions pavilion, giving attendees opportunities to learn from industry experts, explore new security technologies, and build vendor and partner relationships.

Organizer: The Channel Company (CRN) | More details: Register here

GTIA ChannelCon EMEA — Nov 9–10, 2026 | London (free for GTIA members)

This European edition of GTIA's ChannelCon is a great opportunity for IT service providers, vendors and distributors, and industry professionals to share practical ideas for scaling businesses. MSPs can also learn about AI, cybersecurity, workforce strategy, and emerging technology through expert-led sessions.

Organizer: GTIA | More details: Register here

Build IT Live — held every August (next Aug 30–Sep 1, 2027) | New Jersey (Early access is $495)

A leadership and AI-implementation conference for MSP owners, Build IT Live is a leadership event built around turning big-picture AI questions into concrete business decisions and an actionable 90-day plan. MSP owners and leaders can pressure-test their thinking with peers, explore how AI is changing service delivery, talent, profitability, and the MSP business model, then work through an AI Accelerator Workshop to build priorities, workflows, governance, and go-to-market plans they can take back to their teams.

Organizer: IT By Design | More details: Register here

N-able Empower — held annually, date and city shift each year (next confirmed: Sep 20–22, 2027) | Scottsdale, Arizona (Early bird rate is $199; regular rate is $499)

N-able's annual partner conference combines cybersecurity and RMM product sessions with business-growth content for MSPs. The three-day event involves industry keynotes, breakout sessions, and strategic discussions for modern security challenges.

Organizer: N-able | More details: Register here

IT Sales & Marketing Boot Camp — held every October (next: Oct 12–14, 2027) | Nashville / Brentwood, Tennessee (no published fees yet)

A long-running, sales-and-marketing-focused conference, the IT Sales and Marketing Boot Camp is a growth-focused event for CEOs and leaders of MSPs, MSSPs, VARs, and other IT services businesses. The program focuses on practical strategies for sales, marketing, leadership, hiring, and profitability to help IT business owners grow and scale.

Organizer: Technology Marketing Toolkit (Robin Robins) | More details: Register here

Synaxon UK (partner event) — held on different dates and in different locations

These partner and regional events are open only to Synaxon partners. Membership is application-based rather than invite-only: contact Synaxon UK through synaxon-services.com to ask about partnering, which is how new resellers have historically joined before attending an event.

Organizer: Synaxon UK (part of Synaxon AG) | More details: Events list here

MSP peer communities and buying groups worth joining

Unlike everything above, these aren't single dated events. These are always-on memberships you join once and get ongoing value from year-round. Worth knowing about if a one-time conference ticket isn't what you're after.

GTIA community

What it is: GTIA (formerly CompTIA) runs a vendor-neutral, nonprofit membership community for IT solution providers and MSPs. Membership gives you access to experienced operators, industry leaders, decision-makers, and peers that can be instrumental in your MSP scaling journey.

Cost: Membership is company-wide (no per-user fee) and priced by region; roughly $450/year in the US, £295 (ex VAT) in the UK, and €249 in Benelux/DACH/Ireland; other regions vary.

How to join: Apply directly at gtia.org/new-membership.

The Tech Tribe

What it is: The Tech Tribe is a paid online community and membership program for MSP owners, founded by Nigel Moore. It includes peer discussion (no vendor sales pitches), courses on sales/marketing/operations, done-for-you templates (contracts, onboarding docs, security policies), and monthly marketing content.

Cost: Two tiers to choose from ($59 and $79 per month); There is also an exclusive Rainmakers tier which is application-only.

How to join: Join The Tribe here. Pick a tier on the website; no long-term contract, cancel anytime.

How to decide which MSP shows to attend this year

A few questions worth asking before you commit a budget line to any one event:

• Are you looking for new tools? If your MSP is shopping for new tools or a new PSA/RMM, an independent trade show with a full expo hall (MSP Expo, MSP Global, MSP Show) gives you the widest side-by-side comparison in one trip.
• Are you already committed to a platform? A vendor's own user conference (Kaseya Connect, N-able Empower, NinjaOne MSPNXT) tends to have the deepest product training and the most direct access to that vendor's roadmap and support staff.
• Do you need peers more than vendors? Free roadshows and regional summits (Managed Services Summit, MSP Channel Insights Roadshow, ASCII Edge) are built around smaller rooms and less sales pressure. These events are useful if what you actually want is to compare notes with other MSP owners.

See you on the show floor

LTVplus works alongside MSPs as a managed support and CX outsourcing partner, and our team shows up at a number of the events on this list. If you're headed to one of them too, reach out! We'd rather compare notes in person than just publish a list and disappear.

Frequently asked questions

What is the biggest MSP conference?

By attendee count, Kaseya Connect Global and IT Nation Connect are among the largest MSP-specific events, each drawing several thousand attendees. MSP Global and Channel Partners Conference & Expo are also large but cover the wider IT channel rather than MSPs exclusively.

Are there free MSP conferences?

Yes. The Managed Services Summit series, MSP Show, MSP Show Netherlands, and the MSP Channel Insights Roadshow are free to attend (some require applying or qualifying as an MSP first). GTIA's ChannelCon events are free for GTIA members.

How far in advance should an MSP register for a conference?

Most vendor conferences (Kaseya Connect, N-able Empower, Pax8 Beyond) offer early-bird pricing that closes 4–6 months before the event, so registering early can meaningfully cut the cost. Free events usually open registration a few months out and don't carry the same time pressure.

Do I need a booth, or is attending as a visitor enough?

It depends on the goal. Vendors and MSPs selling services to other MSPs typically get more value from a booth or sponsorship. MSPs attending to source tools, train staff, or network usually get full value from a standard attendee pass.